FUJI

The Fuji is a tribute to Japan’s iconic winter culture — the land of deep powder, silent forests, and peaks shaped by myth and mountain gods. Designed with two distinct faces, this asymmetrical design tells a story that spans centuries and terrain.

One side captures the quiet majesty of Mount Fuji, standing eternal above the clouds, echoing the serenity of Japan’s high alpine backcountry. The other roars with the mythical legend of the Final Koi — the one who defied the current, reached the summit, and transformed into a dragon through sheer will. From Niseko’s sacred powder to Hakuba’s steep chutes, the Fuji rides with the spirit of Japan — a helmet not just to wear, but to honour.